Guidance on usability best practice
Examples of how to improve conversion rate through applying common findings of usability studies Value: ★★★★ Our commentary: Paul Rouke, our expert commentator on all-things usability, recently gave a...
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What really engages your site visitors?
A review of 4 heatmapping tools for measuring site visitor preferences Every website owner wants to know how visitors behave on their website, but how do you get all that information and how can you...
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Why user experience design shouldn’t be an optional extra
An introduction to the value of investing in User Experience Design It seems there’s a myth accepted by some in online marketing that UX isn’t needed; simply put, “let’s just make it look good” is the...
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Questions answered = Increased site conversions
Answering the right questions on the path to conversion Whether you’re working on increasing conversions for an online enquiry form, quote request form, e-commerce transactions or an online application...
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Clothing retail websites: customer experience compared
New research: The SimpleUsability Online Experience Index for UK Fashion E-commerce sites This article summarises our review of the clothing retail websites for Marks & Spencer, Hobbs, Karen...
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10 mistakes to avoid in usability testing
Better usability testing for websites and apps: the top 10 mistakes to avoid Done well, usability testing enables organisations to validate ideas and designs for websites and applications with...
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Eye tracking studies can focus you on the wrong things
When businesses use eye tracking data to help them design their website they could be missing vital information about their web visitors Eye tracking studies are undoubtedly useful. Let’s get that fact...
View ArticleAre hamburger menus good for UX?
Hidden navigation menus, such as hamburger menus negatively affect discoverability, increase task time and perceived difficulty of the tasks. Quantitative user testing studies aren't as common as...
View Article7 ways to improve customer experience on mobile
Optimize your customer experience on mobile to avoid being left behind Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality...
View Article5 UX techniques to improve your web form conversion rates
Web forms are a crucial communication channel between your organization and your audience - so making sure they deliver a first-class User Experience (UX) is imperative. Turning a one-way flow of...
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